Viva Energy Group Business Model Canvas
Compact Business Model Canvas for integrated fuel, retail and renewables strategy
Unlock the full strategic blueprint behind Viva Energy Group’s Business Model Canvas in a compact, actionable format. This detailed canvas reveals how Viva creates value, manages key partnerships, and monetises assets across retail, fuel logistics and renewables. Ideal for investors, consultants and entrepreneurs—purchase the full Word/Excel canvas to benchmark strategies and accelerate decision-making.
Partnerships
Crude suppliers & trading houses
Viva Energy secures diversified crude supply from global producers and trading houses to support the Geelong Refinery, Australia’s second-largest refinery, ensuring steady throughput and margin management. These partners provide hedging, credit facilities and market intelligence that enhance pricing and risk control. Long-term offtake combined with spot flexibility balances reliability and competitiveness in volatile markets.
Brand/licensing with Shell
Licensing the Shell brand gives Viva Energy access to Shell’s global product specs, marketing assets and loyalty ecosystems and supports higher retail traffic and customer trust. Shell operates about 44,000 retail sites globally, enhancing premium positioning for fuels and lubricants. Brand alignment bolsters pricing power and a differentiated forecourt experience, while governance frameworks enforce brand standards and safety across the network.
Retail dealers, franchisees & convenience partners
Third‑party operators run over 1,100 Viva Energy service stations, expanding footprint with variable capital intensity and lower fixed costs for the group. Partnerships with convenience retailers and foodservice brands boost site economics and basket size, often raising in‑store sales by double digits. Structured agreements align incentives on volume, service and safety, while co‑investment models accelerated network upgrades in 2024.
Logistics, terminal, and shipping partners
Coastal shipping providers, road tanker fleets and rail operators enable Viva Energy to distribute fuels nationwide, supporting supply into metropolitan and regional hubs; Australia imported about 95% of transport fuels in 2024, underscoring import and logistics importance. Terminal joint ventures and shared-user facilities expand storage and import optionality, while strategic logistics partners reduce turnaround and demurrage. Integrated planning across partners reduces stockouts and optimises working capital.
- Coastal shipping: supports long-haul coastal lifts
- Road tanker & rail: last-mile and regional reach
- Terminals JV: storage & import flexibility
- Integrated planning: fewer stockouts, lower working capital
Enterprise & institutional customers
Long-term supply agreements with airlines, miners, transport fleets and government agencies provide volume stability for Viva Energy; in 2024 the group maintained enterprise contracts across these sectors to secure throughput. Collaboration on fuel quality, delivery windows and HSE standards aligns operations and reduces disputes. Joint initiatives on lower-carbon fuels and efficiency projects deepen strategic ties while structured SLAs and KPIs govern performance and penalties.
- Contract coverage: enterprise focus (2024)
- Operational alignment: quality, windows, HSE
- Decarbonisation: joint lower‑carbon projects
- Governance: SLAs, KPIs, penalty regimes
Partners secure crude for Geelong refinery, support retail premiuming and national supply
Viva Energy’s key partners secure global crude for the Geelong refinery (Australia’s second‑largest), provide hedging/credit and market intel to manage margins. Shell branding (access to Shell specs and loyalty) supports retail premiuming; Shell operates about 44,000 sites globally. Third‑party operators run ~1,100 Viva stations; logistics partners underpin national distribution as Australia imported ~95% of transport fuels in 2024.
| Partner | Role | 2024 metric |
|---|---|---|
| Crude suppliers | Refinery feed, hedging | Geelong throughput |
| Shell | Brand, specs, loyalty | 44,000 global sites |
| 3rd‑party ops | Retail expansion | ~1,100 sites |
| Logistics | Distribution, storage | 95% imports (fuels) |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for Viva Energy Group that maps its nine core blocks—customers, value propositions, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structure—reflecting real-world operations, competitive advantages and linked SWOT insights; ideal for investor presentations, strategic planning and validation of growth initiatives.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas for Viva Energy Group that quickly surfaces core components and pain points—saving hours on formatting and enabling teams to collaborate, compare scenarios, and adapt strategy for boardroom-ready summaries.
Activities
Refining & production optimization
Operate and optimize the Geelong Refinery to maximize margin capture and product yield, processing about 7.5 million tonnes pa (~150,000 bbl/d). Manage crude selection, turnaround planning and unit reliability to minimize downtime and protect margins. Execute continuous improvement in energy efficiency and emissions intensity, aligned with Viva Energy’s net zero by 2050 pledge. Maintain strict safety, quality and regulatory compliance across operations.
Import, storage & distribution
Manage marine imports, terminal operations and stock balancing across Viva Energy’s national network, supporting over 1,000 retail and wholesale sites as of 2024.
Coordinate multi-modal road, rail and coastal logistics to meet demand peaks and regional needs, maintaining 24/7 supply resilience and contingency planning.
Implement inventory hedging and strict quality-control protocols to stabilise margins and ensure fuel specification compliance across terminals.
Retail network development
Expand and upgrade around 1,200 service stations to lift forecourt throughput and shop conversion, targeting higher margin convenience sales. Deploy dynamic pricing, promotions and the Shell Go+ loyalty program (over 6 million members in 2024) to drive same-store growth. Invest in digital payments, EV charging pilots and forecourt tech pilots to future-proof sites. Optimize site mix between company-operated and dealer-operated models to improve return on capital.
Commercial & aviation fuel solutions
Viva Energy designs tailored supply contracts for aviation, mining, marine and transport customers, delivers on-airport fueling and into-plane services to JIG standards, and provides technical support alongside fuel management and cost-optimization analytics to reduce unit fuel costs.
- Dedicated account management
- JIG-compliant into-plane services
- Fuel management & analytics
- B2B supply contracts across sectors
Risk management & compliance
Viva Energy executes commodity hedging, FX management and strict credit risk controls to stabilise margins across refining, wholesale and retail channels while complying with environmental, safety and major hazard facility regulations through documented procedures and training.
- hedging
- fx-management
- credit-controls
- ESG-reporting
- audits & incident-learning
- contractor-management
Operate Geelong Refinery — 7.5 Mtpa; supply ~1,200 stations; net-zero by 2050
Operate Geelong Refinery (≈7.5 Mtpa / ~150,000 bbl/d), optimize margins, energy and emissions (net zero by 2050). Manage national terminals and logistics to supply >1,000 retail/wholesale sites and ~1,200 service stations, maintain 24/7 resilience. Grow forecourt convenience, Shell Go+ (>6 million members in 2024), EV pilots and B2B fuel solutions (JIG-compliant).
| Activity | Key metric (2024) |
|---|---|
| Refining | 7.5 Mtpa (~150k bbl/d) |
| Retail network | ~1,200 sites; Shell Go+ >6M |
| Supply & logistics | Supports >1,000 sites; 24/7 resilience |
Full Document Unlocks After Purchase
Business Model Canvas
The Viva Energy Group Business Model Canvas shown here is the actual deliverable, not a mockup. It’s a live preview of the same file you’ll receive after purchase. Once you order, you’ll instantly download the complete, editable document formatted exactly as seen.
Compact Business Model Canvas for integrated fuel, retail and renewables strategy
Unlock the full strategic blueprint behind Viva Energy Group’s Business Model Canvas in a compact, actionable format. This detailed canvas reveals how Viva creates value, manages key partnerships, and monetises assets across retail, fuel logistics and renewables. Ideal for investors, consultants and entrepreneurs—purchase the full Word/Excel canvas to benchmark strategies and accelerate decision-making.
Partnerships
Crude suppliers & trading houses
Viva Energy secures diversified crude supply from global producers and trading houses to support the Geelong Refinery, Australia’s second-largest refinery, ensuring steady throughput and margin management. These partners provide hedging, credit facilities and market intelligence that enhance pricing and risk control. Long-term offtake combined with spot flexibility balances reliability and competitiveness in volatile markets.
Brand/licensing with Shell
Licensing the Shell brand gives Viva Energy access to Shell’s global product specs, marketing assets and loyalty ecosystems and supports higher retail traffic and customer trust. Shell operates about 44,000 retail sites globally, enhancing premium positioning for fuels and lubricants. Brand alignment bolsters pricing power and a differentiated forecourt experience, while governance frameworks enforce brand standards and safety across the network.
Retail dealers, franchisees & convenience partners
Third‑party operators run over 1,100 Viva Energy service stations, expanding footprint with variable capital intensity and lower fixed costs for the group. Partnerships with convenience retailers and foodservice brands boost site economics and basket size, often raising in‑store sales by double digits. Structured agreements align incentives on volume, service and safety, while co‑investment models accelerated network upgrades in 2024.
Logistics, terminal, and shipping partners
Coastal shipping providers, road tanker fleets and rail operators enable Viva Energy to distribute fuels nationwide, supporting supply into metropolitan and regional hubs; Australia imported about 95% of transport fuels in 2024, underscoring import and logistics importance. Terminal joint ventures and shared-user facilities expand storage and import optionality, while strategic logistics partners reduce turnaround and demurrage. Integrated planning across partners reduces stockouts and optimises working capital.
- Coastal shipping: supports long-haul coastal lifts
- Road tanker & rail: last-mile and regional reach
- Terminals JV: storage & import flexibility
- Integrated planning: fewer stockouts, lower working capital
Enterprise & institutional customers
Long-term supply agreements with airlines, miners, transport fleets and government agencies provide volume stability for Viva Energy; in 2024 the group maintained enterprise contracts across these sectors to secure throughput. Collaboration on fuel quality, delivery windows and HSE standards aligns operations and reduces disputes. Joint initiatives on lower-carbon fuels and efficiency projects deepen strategic ties while structured SLAs and KPIs govern performance and penalties.
- Contract coverage: enterprise focus (2024)
- Operational alignment: quality, windows, HSE
- Decarbonisation: joint lower‑carbon projects
- Governance: SLAs, KPIs, penalty regimes
Partners secure crude for Geelong refinery, support retail premiuming and national supply
Viva Energy’s key partners secure global crude for the Geelong refinery (Australia’s second‑largest), provide hedging/credit and market intel to manage margins. Shell branding (access to Shell specs and loyalty) supports retail premiuming; Shell operates about 44,000 sites globally. Third‑party operators run ~1,100 Viva stations; logistics partners underpin national distribution as Australia imported ~95% of transport fuels in 2024.
| Partner | Role | 2024 metric |
|---|---|---|
| Crude suppliers | Refinery feed, hedging | Geelong throughput |
| Shell | Brand, specs, loyalty | 44,000 global sites |
| 3rd‑party ops | Retail expansion | ~1,100 sites |
| Logistics | Distribution, storage | 95% imports (fuels) |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for Viva Energy Group that maps its nine core blocks—customers, value propositions, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structure—reflecting real-world operations, competitive advantages and linked SWOT insights; ideal for investor presentations, strategic planning and validation of growth initiatives.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas for Viva Energy Group that quickly surfaces core components and pain points—saving hours on formatting and enabling teams to collaborate, compare scenarios, and adapt strategy for boardroom-ready summaries.
Activities
Refining & production optimization
Operate and optimize the Geelong Refinery to maximize margin capture and product yield, processing about 7.5 million tonnes pa (~150,000 bbl/d). Manage crude selection, turnaround planning and unit reliability to minimize downtime and protect margins. Execute continuous improvement in energy efficiency and emissions intensity, aligned with Viva Energy’s net zero by 2050 pledge. Maintain strict safety, quality and regulatory compliance across operations.
Import, storage & distribution
Manage marine imports, terminal operations and stock balancing across Viva Energy’s national network, supporting over 1,000 retail and wholesale sites as of 2024.
Coordinate multi-modal road, rail and coastal logistics to meet demand peaks and regional needs, maintaining 24/7 supply resilience and contingency planning.
Implement inventory hedging and strict quality-control protocols to stabilise margins and ensure fuel specification compliance across terminals.
Retail network development
Expand and upgrade around 1,200 service stations to lift forecourt throughput and shop conversion, targeting higher margin convenience sales. Deploy dynamic pricing, promotions and the Shell Go+ loyalty program (over 6 million members in 2024) to drive same-store growth. Invest in digital payments, EV charging pilots and forecourt tech pilots to future-proof sites. Optimize site mix between company-operated and dealer-operated models to improve return on capital.
Commercial & aviation fuel solutions
Viva Energy designs tailored supply contracts for aviation, mining, marine and transport customers, delivers on-airport fueling and into-plane services to JIG standards, and provides technical support alongside fuel management and cost-optimization analytics to reduce unit fuel costs.
- Dedicated account management
- JIG-compliant into-plane services
- Fuel management & analytics
- B2B supply contracts across sectors
Risk management & compliance
Viva Energy executes commodity hedging, FX management and strict credit risk controls to stabilise margins across refining, wholesale and retail channels while complying with environmental, safety and major hazard facility regulations through documented procedures and training.
- hedging
- fx-management
- credit-controls
- ESG-reporting
- audits & incident-learning
- contractor-management
Operate Geelong Refinery — 7.5 Mtpa; supply ~1,200 stations; net-zero by 2050
Operate Geelong Refinery (≈7.5 Mtpa / ~150,000 bbl/d), optimize margins, energy and emissions (net zero by 2050). Manage national terminals and logistics to supply >1,000 retail/wholesale sites and ~1,200 service stations, maintain 24/7 resilience. Grow forecourt convenience, Shell Go+ (>6 million members in 2024), EV pilots and B2B fuel solutions (JIG-compliant).
| Activity | Key metric (2024) |
|---|---|
| Refining | 7.5 Mtpa (~150k bbl/d) |
| Retail network | ~1,200 sites; Shell Go+ >6M |
| Supply & logistics | Supports >1,000 sites; 24/7 resilience |
Full Document Unlocks After Purchase
Business Model Canvas
The Viva Energy Group Business Model Canvas shown here is the actual deliverable, not a mockup. It’s a live preview of the same file you’ll receive after purchase. Once you order, you’ll instantly download the complete, editable document formatted exactly as seen.
Original: $10.00
-65%$10.00
$3.50Description
Compact Business Model Canvas for integrated fuel, retail and renewables strategy
Unlock the full strategic blueprint behind Viva Energy Group’s Business Model Canvas in a compact, actionable format. This detailed canvas reveals how Viva creates value, manages key partnerships, and monetises assets across retail, fuel logistics and renewables. Ideal for investors, consultants and entrepreneurs—purchase the full Word/Excel canvas to benchmark strategies and accelerate decision-making.
Partnerships
Crude suppliers & trading houses
Viva Energy secures diversified crude supply from global producers and trading houses to support the Geelong Refinery, Australia’s second-largest refinery, ensuring steady throughput and margin management. These partners provide hedging, credit facilities and market intelligence that enhance pricing and risk control. Long-term offtake combined with spot flexibility balances reliability and competitiveness in volatile markets.
Brand/licensing with Shell
Licensing the Shell brand gives Viva Energy access to Shell’s global product specs, marketing assets and loyalty ecosystems and supports higher retail traffic and customer trust. Shell operates about 44,000 retail sites globally, enhancing premium positioning for fuels and lubricants. Brand alignment bolsters pricing power and a differentiated forecourt experience, while governance frameworks enforce brand standards and safety across the network.
Retail dealers, franchisees & convenience partners
Third‑party operators run over 1,100 Viva Energy service stations, expanding footprint with variable capital intensity and lower fixed costs for the group. Partnerships with convenience retailers and foodservice brands boost site economics and basket size, often raising in‑store sales by double digits. Structured agreements align incentives on volume, service and safety, while co‑investment models accelerated network upgrades in 2024.
Logistics, terminal, and shipping partners
Coastal shipping providers, road tanker fleets and rail operators enable Viva Energy to distribute fuels nationwide, supporting supply into metropolitan and regional hubs; Australia imported about 95% of transport fuels in 2024, underscoring import and logistics importance. Terminal joint ventures and shared-user facilities expand storage and import optionality, while strategic logistics partners reduce turnaround and demurrage. Integrated planning across partners reduces stockouts and optimises working capital.
- Coastal shipping: supports long-haul coastal lifts
- Road tanker & rail: last-mile and regional reach
- Terminals JV: storage & import flexibility
- Integrated planning: fewer stockouts, lower working capital
Enterprise & institutional customers
Long-term supply agreements with airlines, miners, transport fleets and government agencies provide volume stability for Viva Energy; in 2024 the group maintained enterprise contracts across these sectors to secure throughput. Collaboration on fuel quality, delivery windows and HSE standards aligns operations and reduces disputes. Joint initiatives on lower-carbon fuels and efficiency projects deepen strategic ties while structured SLAs and KPIs govern performance and penalties.
- Contract coverage: enterprise focus (2024)
- Operational alignment: quality, windows, HSE
- Decarbonisation: joint lower‑carbon projects
- Governance: SLAs, KPIs, penalty regimes
Partners secure crude for Geelong refinery, support retail premiuming and national supply
Viva Energy’s key partners secure global crude for the Geelong refinery (Australia’s second‑largest), provide hedging/credit and market intel to manage margins. Shell branding (access to Shell specs and loyalty) supports retail premiuming; Shell operates about 44,000 sites globally. Third‑party operators run ~1,100 Viva stations; logistics partners underpin national distribution as Australia imported ~95% of transport fuels in 2024.
| Partner | Role | 2024 metric |
|---|---|---|
| Crude suppliers | Refinery feed, hedging | Geelong throughput |
| Shell | Brand, specs, loyalty | 44,000 global sites |
| 3rd‑party ops | Retail expansion | ~1,100 sites |
| Logistics | Distribution, storage | 95% imports (fuels) |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for Viva Energy Group that maps its nine core blocks—customers, value propositions, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structure—reflecting real-world operations, competitive advantages and linked SWOT insights; ideal for investor presentations, strategic planning and validation of growth initiatives.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas for Viva Energy Group that quickly surfaces core components and pain points—saving hours on formatting and enabling teams to collaborate, compare scenarios, and adapt strategy for boardroom-ready summaries.
Activities
Refining & production optimization
Operate and optimize the Geelong Refinery to maximize margin capture and product yield, processing about 7.5 million tonnes pa (~150,000 bbl/d). Manage crude selection, turnaround planning and unit reliability to minimize downtime and protect margins. Execute continuous improvement in energy efficiency and emissions intensity, aligned with Viva Energy’s net zero by 2050 pledge. Maintain strict safety, quality and regulatory compliance across operations.
Import, storage & distribution
Manage marine imports, terminal operations and stock balancing across Viva Energy’s national network, supporting over 1,000 retail and wholesale sites as of 2024.
Coordinate multi-modal road, rail and coastal logistics to meet demand peaks and regional needs, maintaining 24/7 supply resilience and contingency planning.
Implement inventory hedging and strict quality-control protocols to stabilise margins and ensure fuel specification compliance across terminals.
Retail network development
Expand and upgrade around 1,200 service stations to lift forecourt throughput and shop conversion, targeting higher margin convenience sales. Deploy dynamic pricing, promotions and the Shell Go+ loyalty program (over 6 million members in 2024) to drive same-store growth. Invest in digital payments, EV charging pilots and forecourt tech pilots to future-proof sites. Optimize site mix between company-operated and dealer-operated models to improve return on capital.
Commercial & aviation fuel solutions
Viva Energy designs tailored supply contracts for aviation, mining, marine and transport customers, delivers on-airport fueling and into-plane services to JIG standards, and provides technical support alongside fuel management and cost-optimization analytics to reduce unit fuel costs.
- Dedicated account management
- JIG-compliant into-plane services
- Fuel management & analytics
- B2B supply contracts across sectors
Risk management & compliance
Viva Energy executes commodity hedging, FX management and strict credit risk controls to stabilise margins across refining, wholesale and retail channels while complying with environmental, safety and major hazard facility regulations through documented procedures and training.
- hedging
- fx-management
- credit-controls
- ESG-reporting
- audits & incident-learning
- contractor-management
Operate Geelong Refinery — 7.5 Mtpa; supply ~1,200 stations; net-zero by 2050
Operate Geelong Refinery (≈7.5 Mtpa / ~150,000 bbl/d), optimize margins, energy and emissions (net zero by 2050). Manage national terminals and logistics to supply >1,000 retail/wholesale sites and ~1,200 service stations, maintain 24/7 resilience. Grow forecourt convenience, Shell Go+ (>6 million members in 2024), EV pilots and B2B fuel solutions (JIG-compliant).
| Activity | Key metric (2024) |
|---|---|
| Refining | 7.5 Mtpa (~150k bbl/d) |
| Retail network | ~1,200 sites; Shell Go+ >6M |
| Supply & logistics | Supports >1,000 sites; 24/7 resilience |
Full Document Unlocks After Purchase
Business Model Canvas
The Viva Energy Group Business Model Canvas shown here is the actual deliverable, not a mockup. It’s a live preview of the same file you’ll receive after purchase. Once you order, you’ll instantly download the complete, editable document formatted exactly as seen.
